Social Media Marketing for Rural Businesses: How to Reach New Audiences with Equine Content

As a small business owner working in digital marketing, I’ve seen firsthand how powerful social media can be for equine-related businesses. In rural areas, it’s easy to think social media isn’t for you, but that’s far from the truth.

Rural businesses, especially those in equine industries, can leverage platforms like Instagram, Facebook, and even TikTok to reach a global audience. Here are four tips for marketing an equine business:

1. Show Behind-the-Scenes Content: People love a good behind-the-scenes look, especially when it’s related to something as exciting as horses! Whether it’s showcasing horse training, barn life, or even tack-making, audiences will connect with your process and appreciate the authenticity.

2. Leverage User-Generated Content: Encourage your customers or visitors to share their equine experiences at your facility, whether it’s a trail ride or a horseback riding lesson. Feature their photos or stories on your social channels to build a sense of community and trust.

3. Use Video to Tell Stories: Video is one of the most engaging forms of content on social media. From showcasing your ranch's history to documenting the process of training a new horse, video content can bring your business to life in a way that static images simply can’t.